As the environmental awareness increases, the market changes. Us, as human beings change with it as well. Our lifestyles change in order to adapt to our surroundings. It is very impractical for the environment and for our pockets to own a car in major cities such as San Francisco, New York, Japan, but the need for transportation is always there. People find alternative ways to get around. Urbanvelo is a magazine designed for the urban biker that has adapted to this change. Urbanvelo highlights the beauty of riding in the city with the use of clean type and icons as well as photo driven designs.
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